



On the other side we have the men audience. Again they target the men from the UK. The target audience age would be from the ages 30 to 55. They also separate the audiences in the men’s section which involves the genre sports including magazines like “World Soccer” and “Golf”. The audience for sport would be all men as stereotypically men are into sport. However there are men lifestyle magazines like “Nuts” and “NME”, the audience for the younger men for example a man that is 33 years old.
As IPC media prints many titles they target different audience with each magazine. This is so they can get as much readers as possible, which makes IPC Media more popular and showing that they don’t specialise in one genre, and the end result is that their financial market will increase. Each magazine has its own audience. For example music magazines would have an audience of people who like music and a magazine of the genre sport would have an audience of mainly men. In IPC Media’s case they have audiences of men and woman from about the ages 30 to 60. So they have a wide span of people but miss out on the younger audiences.
IPC Media is separated into five divisions which are IPC Advertising; they advertise their range of prints and online brands to 27 million UK adults and 20 million users every month. The second division is IPC Connect, this division deals with the eight million mass market women which is 49% of the market. IPC Inspire is the third division which is the men’s division with a portfolio of 38 brands for example "Country Life" and "The Field". Fourth is Marketforce which is the division's UK’s leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. Finally there is IPC Southbank which is the upmarket women’s division and mainly focuses in two key markets which are Fashion/Women's Lifestyle and Home Interests.
The Fame Reader: John is 19, a Passionate music fan it is entwined in every day of his life. He is inspired by modern hip hop and he is up to date with all of the charts. This influences his fashion trend and his peer group. He has played the keyboard since primary school and is inspired to carry on because of the world of music. He is in full time education in university studying music technology and hoping to go on and become a music designer for hip hop and R&B. John is a very sociable character and communicates very well but he enjoys his individuality creating music with no distractions. He is knowledgeable about the media of music as he listens, reads and watches all sources of music he can get his hands on.