
IPC Media publishes over 60 different titles and reach two thirds of UK women and 42% UK men almost reaching to 26 million UK adults. They have an array of different styles and genres of magazine varying from TV Easy to Amateur Gardening. Also they publish all genres magazines for example Television, “Soap Life”, Sport, “World Soccer” and Women Clothing, “In Style” and many more but they miss out the genre of music which is a very huge genre in the UK. They include magazines for upper class, lower class people youth, adult, men and women.
IPC Media have separated there audiences into two different sections which are men and women. The Women audience is there mass market as they have the famous titles “Marie Claire” and “Look”. The audience is for the UK and generally between the ages of 20 to 40. But there is the up market section for UK women which would stereotypically be for the posh or elder women and then there is Gossip/TV and fashion magazines which are stereotypically read by a younger audience.
On the other side we have the men audience. Again they target the men from the UK. The target audience age would be from the ages 30 to 55. They also separate the audiences in the men’s section which involves the genre sports including magazines like “World Soccer” and “Golf”. The audience for sport would be all men as stereotypically men are into sport. However there are men lifestyle magazines like “Nuts” and “NME”, the audience for the younger men for example a man that is 33 years old.
As IPC media prints many titles they target different audience with each magazine. This is so they can get as much readers as possible, which makes IPC Media more popular and showing that they don’t specialise in one genre, and the end result is that their financial market will increase. Each magazine has its own audience. For example music magazines would have an audience of people who like music and a magazine of the genre sport would have an audience of mainly men. In IPC Media’s case they have audiences of men and woman from about the ages 30 to 60. So they have a wide span of people but miss out on the younger audiences.
IPC Media is separated into five divisions which are IPC Advertising; they advertise their range of prints and online brands to 27 million UK adults and 20 million users every month. The second division is IPC Connect, this division deals with the eight million mass market women which is 49% of the market. IPC Inspire is the third division which is the men’s division with a portfolio of 38 brands for example "Country Life" and "The Field". Fourth is Marketforce which is the division's UK’s leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. Finally there is IPC Southbank which is the upmarket women’s division and mainly focuses in two key markets which are Fashion/Women's Lifestyle and Home Interests.
No comments:
Post a Comment