Main Task: Double Page Spread FINAL

Main Task: Front Cover FINAL

Main Task: Unmanipulated Photos

I chose this image for the front cover of my magazine. Even there is a glare in the sunglasses the image fits in the genre of R&B/Hip Hop and this image is strong and will stand out even if there is cover lines around it.

















I picked this image for my double page spread. The reason I picked it because the eye contact and lighting is strong and the lighting blends well with the image.











I chose this image for my contents because this image is believable that a music artist is in work and fits in the genre of R&B/ Hip Hop as he is holding the mike in a particular way.











This will be another image for my contents page as it is featuring the main artist on the magazine. Also it is a in focus image and is different from both the front cover and double page spread images.

















I chose this image for my contents page because the lighting is good and brings out the subjects even though there is no editing it looks an edited image making it strong.











I will not be using this image because there is a shadow on the background of the image, the background is also folded in the left of the image and pose is not strong.











I will not be using this image, even though the pose and the lighting are okay part of the background is a window and it makes the editing harder.

Main Task: FC, CP, DPS Mock Ups

Main Task: Mood Board

Before

After

I redesigned my mood board because my original mood board didn't look together and the images was too rigid. Also I felt that there wasn't enough images and there was more to represent Hip Hop/R&B.

Main Task: Case Study of a Publishing House

IPC Media publishes over 60 different titles and reach two thirds of UK women and 42% UK men almost reaching to 26 million UK adults. They have an array of different styles and genres of magazine varying from TV Easy to Amateur Gardening. Also they publish all genres magazines for example Television, “Soap Life”, Sport, “World Soccer” and Women Clothing, “In Style” and many more but they miss out the genre of music which is a very huge genre in the UK. They include magazines for upper class, lower class people youth, adult, men and women.

IPC Media have separated there audiences into two different sections which are men and women. The Women audience is there mass market as they have the famous titles “Marie Claire” and “Look”. The audience is for the UK and generally between the ages of 20 to 40. But there is the up market section for UK women which would stereotypically be for the posh or elder women and then there is Gossip/TV and fashion magazines which are stereotypically read by a younger audience.

On the other side we have the men audience. Again they target the men from the UK. The target audience age would be from the ages 30 to 55. They also separate the audiences in the men’s section which involves the genre sports including magazines like “World Soccer” and “Golf”. The audience for sport would be all men as stereotypically men are into sport. However there are men lifestyle magazines like “Nuts” and “NME”, the audience for the younger men for example a man that is 33 years old.

As IPC media prints many titles they target different audience with each magazine. This is so they can get as much readers as possible, which makes IPC Media more popular and showing that they don’t specialise in one genre, and the end result is that their financial market will increase. Each magazine has its own audience. For example music magazines would have an audience of people who like music and a magazine of the genre sport would have an audience of mainly men. In IPC Media’s case they have audiences of men and woman from about the ages 30 to 60. So they have a wide span of people but miss out on the younger audiences.

IPC Media is separated into five divisions which are IPC Advertising; they advertise their range of prints and online brands to 27 million UK adults and 20 million users every month. The second division is IPC Connect, this division deals with the eight million mass market women which is 49% of the market. IPC Inspire is the third division which is the men’s division with a portfolio of 38 brands for example "Country Life" and "The Field". Fourth is Marketforce which is the division's UK’s leading news trade sales and Distribution Company, successfully marketing 23% of the total magazine category. Finally there is IPC Southbank which is the upmarket women’s division and mainly focuses in two key markets which are Fashion/Women's Lifestyle and Home Interests.

Main Task: Profiling Your Audience

The Fame Reader: John is 19, a Passionate music fan it is entwined in every day of his life. He is inspired by modern hip hop and he is up to date with all of the charts. This influences his fashion trend and his peer group. He has played the keyboard since primary school and is inspired to carry on because of the world of music. He is in full time education in university studying music technology and hoping to go on and become a music designer for hip hop and R&B. John is a very sociable character and communicates very well but he enjoys his individuality creating music with no distractions. He is knowledgeable about the media of music as he listens, reads and watches all sources of music he can get his hands on.

Main Task: Audience Research

I am doing this audience research to help myself understand what the type of audience is for this magazine and what this audience would like to see on a music a magazine. From this information I hope to gather ideas about what my colour scheme is going to be; what type of mast head I am going to use; what the price could be of my magazine cover and the general layout of the magazine cover. To find this I will use a more modern technique of collecting data which is through internet chat websites or text.

From this audience research I i decided that my masthead will be called fame. The font will be number 4 in the fonts a modern sans-serif font. Also my magazine will be based around the simplicity as most people liked the simple black and white magazine cover. The colour scheme wasn't fully decided due to a vary of different ideas and not one popular trend of ideas. Finally the price of the magazine £1.50 to £2.00 as the majority of my audience choose this in my question. I found this audience research very useful as it helped me decide on which idea will be the best for the audience I want please.

Main Task: Double Page Spread Conventions Diagram

Before

After

I re-edited my double page spread conventions diagram because I thought the original version was very plain and was hardly creative. Therefore in my re-edited I changed fonts, added gradients and took out the simple arrows and instead added my own style of pointers.

Main Task: Double Page Spread Textual Analysis

Denotation

The denotation of this print media is a double page spread, consisting of a black and white image of a music artist. There are other quotations and headings to the left of the subject, which consist of the colours blue and black.

Character

This double page spread photograph is of an American rap artist called LL cool J

Costume

The costume of the man in the image is that of a black hat and a black t-shirt. The colour black is the main colour in the picture and this colour connotes power, mystery and fear (factors often associated with the Hip Hop genre). The NY cap allows the reader to understand what genre of music the double page spread is about. This is because rap/hip hop artists are stereotyped in society as wearing this type of cap.

Composition

The composition of this image is that he has got his finger pointing upwards and his head is turned away. His hat is over his eyes, but his body still facing forwards. The hat covering his face adds to the mystery that the colour black gives because humans use eye contact to reassure themselves of the person which this image doesn’t give. His finger pointing is a gesture used a lot by music artists in the genre of rap, this gesture connotes going up or the only way is up, which is what all artists want from their future.

Headline

The headline of this double page spread is “He is Legend”. This phrase is associated with people that are highly respected and have done well in their career such as LL Cool J. The connotations of "legend" are myth and something that is unreal. This shows that the person given this title is one of a kind and has succeeded in everything he did. The font of the headline is in between both serif and sans-serif, traditional and modern which again adds to the mystery of the spread.

Target Audience

The target audience for this type of double page spread would be people that are in to the genre of music rap and hip hop, because that’s what LL cool J represents.Both genders between the ages 15 and 35 would read this genre of magazine due to colour scheme of mainly black and white which wouldn't catch the eye of youth, and because rap/hip hop is quite a new genre of music so people is their late 40’s wouldn’t be used this music.

Main Task: Contents Page Conventions Diagram

Main Task: Front Cover Conventions Diagram

Main Task: Front cover Textual Analysis

Denotation

The denotation of this front cover is a colour photo of a man in a dance position. It is a long shot showing his whole body from top to bottom. You cannot see his eyes or his upper facial features. There is a light mauve covering the whole of the background of the magazine cover. Behind him is Billboard which has the colours blue and yellow filling the letters and there are various purple, grey and black mastheads around the page.

Masthead

The Billboard masthead is very simple, there a small use of colours, there is only yellow and blue filling the ‘o’ and ‘a’ in the word, otherwise it is a black word with no other effects; this connotes simplicity and shows that the magazine is what it portrays. The font used is a sans serif a very simple font again reiterating my previous point. The name billboard presents a wide meaning even though on a magazine cover it connotes that it’s on a billboard for hundreds to see. Also as billboards do, the magazine represent celebrities as it does here with Chris Brown. The name ‘Billboard tells the audience that the magazine is going to be about celebrities.

Composition: The composition of the main image is him standing in a pose that he has done after a performance or at the start of one. He his holding his head down with his hat over his face while leaning back slightly. This pose is very similar to a pose that Michael Jackson did connoting ‘the king of pop’ as shown in one of the mastheads suggesting the magazine is related to music.

Costume: He is wearing a white vest, light blue jeans, a flat cap over his face and other pieces of jewellery like a silver chain and a silver bracelet and a ring. These items of clothing have been picked specifically to portray the genre of Hip Hop/Pop and R&B. The connotations of this costume are aggressiveness, violence and fear which this type of genre can be associated with.

NVC: His Non verbal communication is very hard to read because his face is covered but from his body position and arm it connotes coolness and calmness. This can relate to confidence on the stage which is reiterated by him not looking at the camera.

Cover-lines:

The main cover line which relates to the main image is “Chris Brown The king of pop?” . The king of pop is a phrase that is associated with the music artist called Michael Jack son who died in the year 2009. Michael Jackson was one of the top music artists which why he had the title “king of pop”. “King” connotes to be prestigious and able stand out. But now the cover-line puts forwards the idea of Chris Brown who also is a great music artist having this title, Does Chris Brown fit the connotations of king? The “?” in at the end of the phrase leaves this idea open hiding itself away from any controversy by given the title to him open handily. The other artists mentioned in the coverlines are Aly and AJ Mickalka, Rob Thomas, Jason Aldean, Amy Whinehouse and R.Kelly which shows the magazine doesn’t just focus on one genre of music and puts great emphasis on American artists. The only artist who is not American is Amy Whinehouse who was English. All of the cover-lines are focused around music for example “Music world turns 20” and “Hot on the charts” presenting it as a specialist magazine. All of the cover-lines use a sans-serif font connoting modern. This suggests that this magazine is in the “now” and reader’s up to date also showing American society as it is.

Taking into consideration the points made, the target audience will most likely be people of the ages of 16 to 35 both male and female. They would have a good understanding a musician’s history and be familiar with American culture. They most probably will have an interest in general music and in the modern culture of music.

Main Task: Introduction

My name is Marlon Pavanello and I am taking AS Media, in this course I will be creating a music magazine front cover, contents page and double page spread for the final product. During this course my work will revolve around the genre Hip Hop. I will also do planning and research which will involve of Audience research, mood board and magazine convention diagrams.

Preliminary Task: College Contents Page Final

Preliminary Task: College Front Cover Finals

Preliminary Task: Contents Page Mock Ups

Preliminary Task: College Front Cover Mock Ups

Preliminary Task: Front Cover Conventions Diagram

Preliminary Task: Front Cover Textual Analysis

The denotation of this magazine cover is of a man in his middle age spinning a basketball on his finger.

The connotation of this is that he could be a basketball coach that works in a college and has good basketball skills because he is spinning the basketball on his finger.

Mise En Scène
Costume

As the picture is only of the top half of his body it only shows him wearing a sports T-shirt. Him choosing to wear this type of t-shirt which is 'Nike' which is connoted to be a sports company making me presume he is about to do a sport. Also him having his buttons all the way to the top also makes me think that he is matured and is a coach not a student in the college.
Props

The only prop that he has is a basketball which is spinning on his finger. The basketball on its on connotes the sport basketball but relating to the man he is spinning it on his finger with ease connoting that he has experience in this sport and has been playing basketball for a long time.

Setting


The setting of this magazine cover is very vague but from what I can see ill assume that he is in a sports hall. Expressing the meanings of him being in a sports hall is that he is about to play a game of basketball or that he is about to teach basketball to college students. Also is connotes exercise and the factors that are involved in sports/basketball.

Lighting

The lighting all over the image is daylight, high-key lighting. The high-key lighting connotes friendship and warmness and gives an inviting feeling to the cover magazine making people feel invited to read the magazine. Also it allows you to not to feel threatened by man on the front cover, instead it almost makes you automatically friends with him.

Non-Verbal Communication (NVC)

The mans Non-Verbal communication is that he is smiling and staniding with some athourity but has a soft factor with it and his arm is up spinning abasketball on his finger.The authority with his stance makes me think that he is a leader or coach but on the other hand his smile and the factor of softeness connotes friendship and a great person to work with or to learn from.

Masthead

The masthead of this magazine is Athlon Sports the masthead isn't a main part of the magazine. It is a very bland logo with only white and black texts behind the opposite colour, this connotes that the magazine will be serious and will be straight to the point about basketball. Also Half of the masthead is a sans-serif and the other half is serif, the mix fonts can connote the mix ideas about basketball or sports in todays society and the fact the half is white the other half is black it shows that it can be dim, dark, boring and it can be interesting, bright and pure.

Cover-lines

The main cover-lines are college basket ball and the cult of Calipari. These show that the magazine is definitely going to be about basketball. the cult of connotes, the best, the greatest and referring to the professional basketball coach who is head coach of University of Memphis, the University of Massachusetts and the NBA's New Jersey's Nets . The sans-serif fonts show that this a modern magazine and basketball is a sport that more college students want to play.

Anchorage

The anchorage of this magazine cover denotes a main theme of sans serif fonts. This connotes that this magazine is very modern and that basketball is a modern sport in a college society. Also the sans-serif font reiterates the friendly feel and gripping sensation because the font connotes modernness and this is what are used to therefore, feel like we are involved in it.

Target Audience

The target audience considering all of my points of this magazine would be (male and female but mainly male because of the basketball factor) aged from 16 to 18, because it's a college magazine and people that like to do sports, mainly basketball .

Induction: Textual Analysis for Movie Poster

This is a poster of the Indiana Jones movie which has a man standing in front of a fire in a cave. It connotes that he is going on mission in which he will encounter danger as the fiery skull implies and he is walking in to danger because of the steps leading into the skull which is why his fist is clinched to defend himself. His costume is a tan shirt and trousers with vintage swede hat. This makes me think that he is going on an adventure where he will have to pass through trouble, also it seems like he is an archaeologist adventuring for something. His props is a whip his signature weapon, a gun and a small bag. This props give me the idea that he is going to be faced with danger throughout his journey and he needs to protect himself to succeed and the bag connotes that he has tools as an archaeologist does so he can search for what he is looking for. The lighting is low key giving a dark and dim effect about what he about to get into, also it make me think that he will be faced with dark people and simply working in caves allot of the time throughout the movie. The Non-verbal communication of this poster is Indiana Jones has a very masculine and powerful stance and this is exaggerated by the low angle shot which makes him look bigger. Also his fist is clinched together tightly. This indicates to me that he is someone you don't want to mess around with and in the movie he will be getting into trouble with dangerous people which he has to defend himself from.

Induction: Re-Creation a Movie Magazine Front Cover

When re creating the max payne magazine cover I found using the bases of photoshop for example the text tool, the select tool, creating layers and duplicating layer etc. I would like to learn how to use the plaster tool and understand how to use it in photo editing with confidence and finally I would like to understand how to create more complicated texts for example having different lighting in it or effectively making it three-dimensional.